About This Episode

Meet Adam Norko, a former marine turned hospitality marketer extraordinaire.

Adam has spent the last two decades working in sales and marketing for a number of hospitality brands — everything from the PropTech side of the house to leading growth at vacation rental and STR management companies.

In this conversation, Adam and I talk about how marketing has evolved in the vacation rental industry, what shifts the smartest hosts are making right now to prepare for the next generation of guests, the opportunities that exist for entrepreneurs to build new brands and companies in the space, whether or not the future of hospitality is boutique, and so much more.

Adam is a wicked smart, wonderfully dynamic, and humbly passionate guy — y’all are going to love this episode. 

Oh, and before we dive in, I want to give a quick thank you to our sponsor for today’s episode, OwnerRez — the most loved and trusted property management software by professional vacation rental managers on the market. 

Some of my best friends in the industry swear by OwnerRez so I’d highly encourage you to check them out and be sure to tell them that Zach from Behind the Stays sent you their way and they’ll give you an exclusive discount when you decide to purchase their software.

About the Show

Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.  

You can subscribe, for free, at www.sponstayneous.com

Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

About the Host

Zach Busekrus headshot
Zach Busekrus

Co-Founder of Sponstayneous

Zach is the Co-Founder of Sponstayneous, a weekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb. When COVID hit, he and his wife Gabby broke out of the lease on their 750-square foot apartment in Washington, DC to beta test the digital nomad lifestyle. Zach and Gabby have spent the past year living full-time on Airbnb — they've stayed in 50+ homes to date! 

Listing Saved

Woohoo! This stay has been saved to your favorites.

View My Saved Deals

Listing Removed

This stay has been removed from your favorites.

View My Saved Deals